Baby Sunscreen with UVA/UVB Protection APRIL 21, 2011 Daily SPF 30+ baby lotion protects baby and family from UV rays. By Ilona French

The supermarket has a slew of sunblocks available, but I’m always excited to try something different. When I was given the opportunity to use brand-new Baby Silk Daily UV Shield by MD Moms, I was thrilled. I believed the best time to test the sunscreen—developed specifically for children and babies—would be at my son’s fifth birthday party, where he and his friends spent hours in the 80º So Cal sun.

I applied Baby Silk to my face in the morning after my shower. The SPF 30+ moisturizing lotion went on a little thick, which was to be expected for sun protection. I allowed about five minutes before applying my pressed powder and had no issues at all. The formula blended into my skin and left no sticky, greasy or oily residue.

At the park, I applied the sunscreen to the birthday boy and his 22-month-old brother before the guests arrived, around noon. The fragrance-free formula quickly blended in to their delicate skin. I offered sunscreen to my hubby, but he was busy at the grill and didn’t put any on.

Then…the kids played. Over the course of the day, I had totally forgotten to reapply the lotion (the packaging encourages users to reapply at frequent intervals). The boys got all sweaty jumping around in the Spiderman bounce house, drenched playing squirt gun wars, baked in the line to clobber the piñata as well as out in the open eating their corn dogs and cake. The sunscreen had really been put to the test.

We packed up our picnic and went home in the evening, around 5:30 p.m. Besides the tired looks on the kids’ faces, there were no telltale signs that they had been in the sun. When it came to UV protection, Baby Silk got an A+ in safeguarding my kids and me. My husband, on the other hand, had skipped using the product. His face, and especially the back of his neck, got scorched.

Congrats to Baby Silk for a job well done. And thanks to the pediatrician-moms who developed it.

Product highlights: The fragrance- and paraben-free SPF 30+ dual-purpose lotion is designed for daily use, keeping skin nourished and soothed while providing complete protection from UV rays. Designed to be gentle enough for even a newborn, the broad-spectrum lotion uses titanium dioxide and zinc oxide—pure physical block ingredients that offer safe and immediate protection with the least potential for skin irritation. A blend of marine silk complex, aloe, oat, vitamins E and B5, avocado oil, and grapeseed oil work together to provide critical antioxidant protection, soothe sensitive skin and relieve dryness. The lotion is clinically tested, certified hypoallergenic and free of harmful chemicals and known skin irritants.

About MD Moms?Founded in 2006, MD Moms is the maker of Baby Silk, a personal care line for babies developed by pediatrician-moms. Board-certified pediatricians and fellows of the American Academy of Pediatrics, Dr. Diane Truong and Dr. JJ Levenstein, developed the line especially for babies and children, drawing on the latest medical data to ensure that each of the products is gentle, pure, safe, and effective. Baby Silk is a solution-based line that includes innovative products like award-winning, nonchemical sunscreen towelettes, gentle scalp rub for the treatment of cradle cap, and silky liquid powder to help protect, cleanse, and soothe skin. Every product is also designed to do double-duty for adults. Committed to the health and wellbeing of children, MD Moms designates a children’s charity to receive a portion of sales for the year. Its 2010 children’s charity was The Oscar Litwak Foundation. In 2011, it supports the Epilepsy Foundation of Greater Los Angeles Care and Cure.