It ain't glamorous, but it's downright practical: snap-and-squeeze swabs for cleaning baby belly buttons. Created by two moms who are also pediatricians, this umbilical cord care kit is part of a line of products the doctors formulated specifically to meet the needs of babies. The ingredients are gentle, and the packaging is designed for mothers who need three hands instead of two. Yes, indeed, these Dr. Moms do know best. Baby Silk Umbilical Cord Care, $4 at select retailers.